Consumer Analysis

  • Conduct a Consumer Analysis on your organization.
    • Identify your target market and describe how your company will meet the needs of the consumer better than the competition does. Since demands may be different, services will vary between competitors.
    • Identify the segment of the market (segmentation) that will benefit from your services and area of expertise as well as your approach to selling your product.

Note: The bolded words above should be the section headings and the italicize words should be the subheadings in your Marketing Plan.

(**The combined marketing plan should not exceed 7 pages at this point. This page count does not include the title or reference page)