Environmental Analysis

Conduct an Environmental Analysis on your organization.

  • Investigate the world in which the organization will be operating. For example, unemployment, layoffs, recession, high interest rates, or reduced consumer activity.
  • Political and Legal
    • Explain any past or current political impacts on your organization.
    • Identify the regulations and laws you must follow in order to operate your business.
  • Social/Cultural
    • Explain social or cultural marketing aspects that should be supported (i.e., larger populations of Spanish-speaking residents; therefore there will be a need for Spanish advertisements).