FOCUSING ON THE KEY TERMS

Assignment 2: FOCUSING ON THE KEY TERMS

In this chapter on analyzing the audience, we are introduced to a group of terms that need to be under the magnifying glass—they are larger than they might actually appear on the page. Knowing the audience, what makes them tick, what values they hold, what assumptions they make, what knowledge they already have…those are the kinds of things that you just must know before you stand in front of them. And the good news? The more you know about them, the better you will be able to adapt your speech to fit them.

For each of the following terms, write a definition using either Lucas’s words, or better, your own words, and let them soak into your thinking. Someone has said, “Knowing your audience is as crucial as knowing your speech.” If that is even half true, you will want to soak up the insights found in these terms. Write as much or as little as you wish, but let this process stretch your knowledge about knowing your audience.

Audience-centeredness:

Identification:

Demographic Audience Analysis:

Stereotyping:

Situational Audience Analysis:

Disposition of the Audience toward the Speaker: