GS Matrix and Perceptual Map

Part III – Perceptual Map

• Refer to the information on Perceptual Maps in Chapter 7 of the David text.
• Follow Steps 1 through 5 in Chapter 7 and create a Perceptual Map similar to that in Figure 7-11 for your team’s company.
• Utilize your Strategic-Planning Template to develop the Perceptual Map for your company.
• In 100-150 words, summarize the information in Steps 4 and 5 in Chapter 7 and how it influences the firm’s strategy choices.

Part II – Grand Strategy Matrix

• Follow guidelines provided in Chapter 6 of the David text to learn how to create a Grand Strategy Matrix. Specifically refer to Figure 6-13.
• Use your Strategic-Planning Template to develop a Grand Strategy Matrix for your company.
• Use the data you have compiled about your company throughout the course to assist you.
• Specifically, rank the X axis from 1 (extremely weak competitive position) to 9 (extremely strong competitive position). Rank the Y axis from 1 (extremely slow market growth) to 9 (extremely rapid market growth).