Health Care Organization Criteria  

This quarter, you are asked to choose and monitor two health care organizations to complete the written assignments.

If you need guidance on choosing the publicly traded companies, click the link http://www.nasdaq.com/screening/companie.. for a complete list of health care industry companies.

Health Care Organization Criteria

• Select organizations that represent either a health care product, service, or company that is publicly traded on the New York Stock Exchange (NYSE) or NASDAQ market. Make sure that your companies are competitive in nature.
  • Post the organizations you have selected with their symbols and a brief summary of the organization and their missions.
    • Do not use HMA or UHS organizations for this or any of the course assignments.

Resource

• Mergent is an online database that tracks companies and provides detailed information regarding financial statements, company history, news, staffing, etc.  Searching the Mergent database for the health care organization will give you many of the details needed for these activities as well as for the assignments in this class.  http://www.mergentonline.com.libdatab.st..

SWOT Analysis

What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a

situation analysis. The acronym SWOT stands for the following factors:

Strengths – internal factors that leverage organizational performance

Weaknesses – internal factors that will affect the health care organization (cost, quality,

etc.)

Opportunities – external factors that improve initiatives for the organization

Threats – external factors that could negatively affect organizational performance

The SWOT analysis should match the organization’s resources and capabilities to the

competitive environment in which it operates. The analysis should help guide the organization’s

formulation and selection of strategy. The SWOT analysis framework is often represented in a 2

x 2 matrix. (See template below.) Strengths and weaknesses are internal to the company and

can be directly managed by it, while opportunities and threats are external (meaning the

company can only anticipate and react to them).

Using the health care companies selected in Week 1, create a slide presentation with no more

than 12 slides (with bullets) and note pages that include the following (Note: Use the bullets

below to help you structure your presentation):

 The first slides should introduce your companies and why you chose them.

 Include your completed SWOT diagrams (one for each company).

 Include a comparison of each company’s SWOT.

 Identify a minimum of three factors that affect each firm’s environment. You must

include the internal and external environments (e.g., resources, market, competitors,

geographical, global) in each factor. Rate the top two concerns, based on your

professional experience.

 Assess and provide recommendations that will:

1. enhance the strengths,

2. minimize the weaknesses,

3. maximize the opportunities, and

4. overcome the threats.

HSA525 – Assignment 1: SWOT Analysis

 Assume you are meeting with your internal or external stakeholders. Create a

Stakeholders Recommendation in which you:

 Summarize your SWOT analysis to the stakeholder selected.

 Provide short-term recommendations.

 Include two or more references to support your rationale.