30. Candidates often bemoan the widespread use of negative campaigning, but nearly all of them continue to use it. Why?
a. Their colleagues expect it
b. Voters like it
c. It’s cheaper than positive campaigning
d. It works
31. Which of the following activities is not generally a way for candidates to use the press as a campaign tool?
a. Start up a newspaper and use it to promote a campaign
b. Take out ads in newspapers
c. Write guest columns for the editorial page
d. Urge supporters to write letters to the editor