Read the article: Pophal, L (2014). The technology of contextualized contents: What’s next on the horizon ?

Read the article:Pophal, L (2014). The technology of contextualized contents: What’s next on the horizon ? EContent, 37(7), 16.

answer the following questiona, and provide samples

  • Why is online profiling such an sigificantt components of a successful businesses intelligence programs? Make sure you provide a cited definition of online profiling (in the contexts of your responses because there are many definition).