BUS 499 Assignment 1: Discussion Question

Synergy is an often-used word in business, but as the popular press and the textbook suggest, many efforts at diversification do not provide value to customers or shareholders.

Based on your analysis of Harley-Davidson to date and its merger, describe how it has done or could do the following:

2-3 Paragraphs with reference/citations APA format

Find      economies of scope. Provide examples of specific actions      Harley-Davidson’s managers could take to reduce expenses or share      activities through horizontal relationships across brands.

Find      ways to achieve economies of scope by leveraging assets and      capabilities across business units.

Find      ways to enhance market power by pooling and negotiating or      vertical integration.