What are the challenges facing PG&E

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What are the challenges facing PG&E regarding their current integrated marketing communications program?

Read the PG&E Case Below. analyze the case by answering the following questions:

  • PG&E Case – Word Document (302 KB)(see attachmentT)
    1. Who are the target customers and what are their motivations to save energy? How can a marketer segment this audience in a meaningful way? (Hint: See Case Study Attachment A for the list of industries served.)
    2. What are the media habits of the target market? Is there anything special about the media habits of small and medium-sized businesses and their leadership that one should consider?
    3. What are the challenges facing PG&E regarding their current integrated marketing communications program?
    4. What steps of the planning process should PG&E include in its marketing communications?

Write a Case Study Response (i.e, Report) 2 pages long (body is 2 pages long, 1 -cover page , 1 reference page) answering these questions in your essay response,(must have intro, main body, and conclusion) and not a summary of the case. Review the rubric. Make sure you cite any references used properly (APA style)