What do you believe is the most important element of a marketing plan

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Week 1 Discussion

Watch the video, Integrating All Four Ps, and answer the following questions:

Question One

·        Describe a company that you believe represents the 4Ps well and provide examples of why you believe they are successful at it.

Question Two

·        Describe a company that you believe does not do well at putting the 4Ps into practice and provide two examples of why you believe they struggle with it.

Question Three

·        What recommendations would you give the company who needs to update its approach? Search the Strayer Library and/or Internet for an article that supports your position and post the link in your thread for everyone to read.

Respond to Peer(s)

 

Week 2 Discussion

Watch the video, Creating the Marketing Plan, and answer the following questions:

Question One

·        What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

Question Two

·        What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.

Question Three

·        Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.