HOW JEFF BEZOS MANAGES AT AMAZON.COM In 1994, Jeffrey Bezos, a computer science and electrical… 1 answer below »

HOW JEFF BEZOS MANAGES AT AMAZON.COM

In 1994, Jeffrey Bezos, a computer science and electrical engineering graduate from Princeton University, was growing weary of working for a Wall Street investment bank. His computer science background led him to see an entrepreneurial opportunity in the fact that Internet usage was growing at an accelerating pace. Bezos decided that the online book-selling market offered an opportunity for him to take advantage of his technical skills in the growing virtual marketplace. Determined to make a break, he packed up his belongings and drove to the West Coast, deciding while en route that Seattle, Washington—a new Mecca for high-tech software developers, and the hometown of Starbucks’s coffee shops— would be an ideal place to begin his venture. Bezos’s plan was to develop an online bookstore that would be customer friendly, easy to navigate, and offer the broadest possible selection of books at low prices.54 Bezos realized that, compared to a real “bricks and mortar” bookstore, an online bookstore could offer customers any book in print; his task was to provide online customers with an easy way to search for and learn about any book in print. Working with a handful of employees and operating from his garage in Seattle, Bezos launched his venture online in July 1995 with $7 million in borrowed capital.55 Within weeks, he was forced to relocate to new, larger premises and hire additional employees, as book sales soared. The problem facing him now was how to best motivate and coordinate his employees to best meet his new company’s goals. His solution was to organize employees into small groups and teams based on the work tasks they needed to perform in order to satisfy his customers. First, Bezos created the information technology (IT) team to continue to develop and improve the proprietary software he had initially developed. Then he formed the operations group to handle the day-to-day implementation of these systems and to manage the interface between the customer and the organization. Third, he created the materials management/logistics group to devise the most cost-efficient ways to obtain books from book publishers and distributors and then to ship them quickly to customers. As Amazon.com grew, these groups have helped it to expand into providing many other kinds of products for its customers such as CDs, electronics, and gifts. By 2006, Amazon.com had 24 different storefronts, with operations in eight countries, and it sold its products to hundreds of millions of customers around the globe. To ensure that Amazon.com strived to meet its goals of delivering books speedily with excellent customer service, Bezos paid attention to the way he motivated and controlled his employees. Realizing that providing good customer service is the most vital link between customers and a company, he decentralized authority and empowered employees to search for ways to better meet customer needs. Also, from the beginning, Bezos socialized his employees into his company by encouraging them to adopt his values of excellent customer service; he also established strong norms about how employees’ first task is to satisfy customers. All Amazon.com employees are carefully selected and recruited; they are then socialized by the members of their work groups so that they quickly learn how to provide excellent customer service. Also, to ensure his employees are motivated to provide excellent service, Bezos gives all employees stock in the company—today employees own over 10 percent of Amazon.com’s stock. Finally, as a leader, Bezos is a hands-on manager who works closely with employees to find innovative, cost-saving solutions to problems. Moreover, Bezos acts as a figurehead, and he behaves in a way that personifies Amazon’s desire to increase the well-being of employees and customers. Indeed, he spends a great deal of his time flying around the world to publicize his company and its activities and he has succeeded because Amazon.com is one of the most well-known dot.com companies. At Amazon.com, Jeff Bezos behaves in ways that help to improve employees’ work attitudes and increase their performance, which improves the wellbeing of employees, customers, and his company.

Questions for Discussion

1. In what ways has Jeff Bezos used organizational behavior tools and principles to motivate and coordinate his employees?

2. As Amazon.com continues to grow in size, what challenges do you think Jeff Bezos and his managers will confront as they attempt to increase the company’s performance?

3. Search the Internet to find out how well Amazon.com is currently performing and give examples of how it has used OB to enhance its effectiveness.

 

 

 

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airbnb effect on hetel sector, how airbnb work, how hotel are suffering.The changing face of…

airbnb effect on hetel sector, how airbnb work, how hotel are suffering.The changing face of accommodation and the sharing economy: Is Airbnb a disrupter or a challenger to the accommodation sector?

 

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The National Bureau of Economic Research is in charge about determining a ecession, which is defined

The National Bureau of Economic Research is in charge about determining a ecession, which is defined a six -month (2 quarters) consecutive decline in real GDP. Now, everybody agrees how to deal with a recession. The last recession was in 2008-2009. Based on your beliefs and ideologies about public policies, would you favor a “hand off approach” or “hand on approach” to combat the recession? Provide your arguments.

 

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This assessment is designed to get you actively researching and critically thinking about… 1 answer below »

This assessment is designed to get you actively researching and critically thinking about contemporary global tourism issues.

You are required to select three (3)global issues influencing tourism development. You are then required to undertake research from recent industry and academic sources (2015/2017) to critically analyse and explain the significance of each issue to the development of tourism.

Your report should be presented as follows:Introduction (100 words) – this section should provide an introduction to report and identify the three issues you have selected for this assessment workBody(1300 words) – the body of your report should present your analysis and explanation of your three selected global issues using three clear sub-heading for each issueConclusion(200 words) – you should provide a brief conclusion that explains the significance of the issues for global tourism into the futureReference List– provide a reference list of references (industry and academic) used in this report.

Note: the word count excludes the count for your Reference List.

Marking CriteriaIntroduction0 marksGlobal Tourism Issue No. 15 marksGlobal Tourism Issue No. 25 marksGlobal Tourism Issue No. 35 marksConclusion2 marksReferencing1 markExpression1 markReport Structure

 

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How would you manage a repeat McDonald’s customer who had a below-average (low) purchase amount?

How would you manage a repeat McDonald’s customer who had a below-average (low) purchase amount?

 

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Multiple Choice Questions

1. Good marketing is no accident, but a result of careful planning and ________.

a. execution

b. selling

c. strategies

d. tactics

e. research

2. The most formal definition of marketing is ________.

a. meeting needs profitably

b. identifying and meeting human and social needs

c. the 4Ps (Product, Price, Place, Promotion)

d. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

e. improving the quality of life for consumers

3. Charles Revson of Revlon observed: In the factory, we make cosmetics; in the store,________.

a. we make profits

b. we challenge competitors

c. we implement ads

d. we sell hope

e. we sell quality

4. A key ingredient of the marketing management process is insightful, ________ marketing strategies and plans that can guide marketing activities.

a. creative

b. measurable

c. macro

d. micro

e. niche

5. The task of any business is to deliver ________ at a profit.

a. customer needs

b. products

c. customer value

d. products and services

e. improved quality

6. Today, the mass-market is actually splintering into numerous ________, each with its own wants, perceptions, preferences, and buying criteria.

a. micromarkets

b. market targets

c. macromarkets

d. customer cliques

e. demographic units

7. The Japanese have refined the value delivery process to include a component that emphasizes ________.

a. zero servicing

b. zero customer feedback time

c. zero promotion

d. zero dependency on intermediaries

e. zero marketing costs

8. The firm s success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct________.

a. core strategies

b. satellite businesses

c. core values

d. core business processes

e. core technologies

9. The major responsibility for identifying significant marketplace changes falls to the ________.

a. Ministry of Labor & Social Affairs

b. company s marketers

c. American Marketing Association

d. industry lobby groups found in Washington, D.C.

e. marketing research industry

10. Marketers have extensive information about how consumption patterns vary across countries. On a per capita basis within Western Europe, the ________ smoke the most cigarettes.

a. Swiss

b. Greeks

c. Irish

d. Austrians

e. French

11. The company s marketing information system should be a cross between what managers think they need, what managers really need, and ________.

a. what the marketing research department is able to do

b. what consumers are willing to share

c. what the competition is doing

d. what is acceptable industry practice

e. what is economically feasible

12. A ________ is unpredictable, short-lived, and without social, economic, and political significance.

a. fad

b. fashion

c. trend

d. megatrend

e. style

13. Which of the following countries is known for having 99 percent of its population literate?

a. England

b. Germany

c. France

d. United States

e. Japan

14. The twenty-first century saw ________ markets grow more rapidly again due to a higher birth rate, a lower death rate, and rapid growth from foreign immigration.

a. suburban

b. urban

c. rural

d. coastal

e. secondary

15. ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.

a. Marketing intelligence

b. MIS (marketing information system)

c. Marketing research

d. Demographics

e. Marketing management

16. Companies normally budget marketing research at ________ percent of company sales.

a. 1 to 2

b. 2 to 3

c. 4

d. 6.5

e. 10 to 12

17. All of the following would be among the ways that small companies can conduct marketing research in creative and affordable ways EXCEPT ________.

a. using the Internet

b. engaging students to design and carry out projects

c. checking out rivals

d. engaging professors to design and carry out projects

e. hiring syndicated-service research firms to conduct projects

18. The marketing manager needs to know the cost of the research project before approving it. During which of the following stages of the marketing research process would such a consideration most likely take place?

a. Step 1 defining the problem.

b. Step 1 creating decision alternatives.

c. Step 1 drafting the research objectives.

d. Step 2 develop the research plan.

e. Step 3 information collection.

19. Some marketers prefer more ________ methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions.

a. quantitative

b. qualitative c.

psychographic

d. covert

e. subliminal

20. If a marketing researcher selects the most accessible population members, he or she would have selected the ________ sampling method.

a. simple random

b. stratified random

c. cluster

d. judgment

e. convenience

21. ________ are adept at building customer relationships, not just products; they are skilled in market engineering, not just product engineering.

a. Profit-centered companies

b. Customer-centered companies

c. Production-centered companies

d. Sales-centered companies

e. Promotion-centered companies

22. ________ is the difference between the prospective customer s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

a. Perceived usefulness

b. Failure avoidance rate

c. Report rating

d. Customer perceived value

e. Competitors market share rate

23. One key to customer retention is ________. It would be wise for a company to measure this factor frequently.

a. heavy promotion

b. deep discounts for intermediaries

c. to have an ethics officer

d. customer satisfaction

e. to have customers on the board of directors

24. A ________ customer is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company s cost stream of attracting, selling, and servicing that customer.

a. profitable

b. semi-profitable

c. unprofitable

d. niche

e. target

25.________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

a. Target marketing

b. Psychographic segmentation

c. Psychology

d. Consumer behavior

a. Product differentiation

26. The fundamental determinant of a person s wants and behavior is the person s ________.

a. psyche

b. national origin

c. culture

d. peer group

e. family tree

27. A person s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

a. culture

b. subculture

c. psychographics

d. reference groups

e. demographics

28. Webster and Wind define ________ as the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

a. marketing channels

b. organizational buying

c. demand-oriented buying

d. purchasing

e. inventory control

29. The demand for business goods is ultimately derived from the demand for ________.

a. raw materials

b. consumer goods

c. electronics

d. business solutions

e. e-commerce

30. Some customers are willing to handle price-oriented buyers by setting a lower price, but establishing restrictive conditions. All of the following would be among those conditions EXCEPT ________.

a. limiting the quantity that can be purchased

b. no refunds

c. no adjustments

d. no services

e. no customer advertising

 

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Identify the basic steps in the event marketing planning process.

Identify the basic steps in the event marketing planning process.

 

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saint acc303 quiz 4saint acc303 quiz 4.Successful implementation of ERP systems typically involves:.

saint acc303 quiz 4saint acc303 quiz 4.Successful
implementation of ERP systems typically involves: (Points : 4)
( ) substantial planning.
( ) review of business processes.
( ) support from management.
( ) all of the above

Question 2. 2.
PRM stands for Personnel Relationship Management. (Points : 4)

( )
True
( ) False

Question 3. 3.
Components of an ERP’s architecture typically include: (Points :
4)

( )
a centralized database and application interfaces.
( ) internet portals and multiple
databases.
( ) a centralized database running
on a mainframe computer.
( ) a UNIX operating system.

Question 4. 4.
Business intelligence tools have no relationship with CRM. (Points
: 4)

( )
True
( ) False

Question 5. 5.
Supply chain management concerns an organization’s ability to
interface with its customers and suppliers. (Points : 4)

( )
True
( ) False

Question 6. 6.
It is rarely external forces that cause an organization to need
new AIS software. (Points : 4)

( )
True
( ) False

Question 7. 7.
The approach to purchasing accounting software is the same,
regardless of software complexity or price range. (Points : 4)

( )
True
( ) False

Question 8. 8.
It is relatively easy to determine the costs of an ERP system.
(Points : 4)

( )
True
( ) False

Question 9. 9.
When we talk about a Value-Added Reseller, in the context of
accounting and enterprise software, we are referring to an individual or
business that: (Points : 4)

( )
usually assists small businesses select entry-level, small business software.
( ) is a qualified installer of
mid-level or high-end accounting software .
( ) makes special arrangements with
software vendors and is able to train customers.
( ) both (b) and (c)
( ) none of the above

Question 10. 10.
Which of the following software packages is not an example
of a middle-range AIS? (Points : 4)

( )
Dynamics GP
( ) MAS 90
( ) Quickbooks
( ) Solomon

 

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Operations Management W2:A1

The EOQ model is based on a mathematical derivation (with which you would not be expected to be familiar) that achieves a cost minimization between two different types of costs. With this context, answer the following questions: What two types of costs are being minimized by the EOQ formula?Why does the POQ model differ from the EOQ model (in other words, what circumstances are different in two environments that would use these different models)?If a supplier has a "batch size" or "lot size" restriction, how will that impact the organization's ability to place orders of the size suggested by the EOQ formula?What will be the effect on costs if an organization fails to order the EOQ in each time period (discuss both the possibility of ordering too much each time an order is placed and the possibility of ordering too little each time an order is placed)?Give an example of an organization that uses the EOQ to determine how much they order each time an order is placed. Cite the source of your example.

 

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Develop a product strategy that supports the presentation and sale of a product to potential…

Develop a product strategy that supports the presentation and sale of a product to potential customers.

Develop a that supports the presentation and sale of a product to potential customers. You will need to choose both a product and a target customer demographic, but the focus of your assessment is on how the product should be presented.

PREPARATION: product strategy

Choose and get to know a product. Decide whether you will explore a product, service, or product solution. This may be something you have sold, plan to sell, or would be interested in selling. Get to know the product thoroughly, along with how it is used (and sometimes misused) by customers. It is also important to understand how your product compares with others on the market. Not only must the salesperson be well acquainted with all product features, he or she must also be able to link each feature to a particular consumer benefit. You will also want to take into account the age and life cycle of the product for the product strategy to be effective.

Choose a target customer group. Although the customer is not your focus for this assessment, it is always best to know who you are selling to. Select a specific customer demographic, and be prepared to defend your choice. It is usually best to select a broad category, such as blue-collar neighborhoods, customers on a budget, or status-seekers.

DELIVERABLE

Begin by identifying the product, service, or product solution that you would sell, and briefly describe the customer demographic you are focusing on. Then provide the following:

Recommend key features and benefits of your product, service, or product solution, according to the needs and desires of your . (Note that there is a difference between features and benefits.)

Differentiate your product from its competition. Identify close competitive products, and explain how you would differentiate your product from these, according to the expectations of your target demographic.

Compose a successful product strategy. Include a bulleted summary of key points of the product strategy that you might provide to a new sales associate who is learning about the product and situation.

Explain how your sales strategy accounts for the product’s current status in its life cycle. Is it a new or emerging product? Is it a mature and well-established product? How might this affect the way you would sell it to your target demographic?

Analyze potential opportunities for maximizing software tools in creating and executing a . What customer relationship management (CRM) software would you use, and how would you take full advantage of what it offers? Provide specific ideas about how this technology could be effective. Are there potential difficulties or concerns you might have with using this CRM?

(You may complete the requirements of this assessment in any order you wish. You do not need to follow the listed order.)

ADDITIONAL REQUIREMENTS: product strategy

Written communication is free of errors that detract from the overall message.

APA formatting: Resources and citations are formatted according to current APA style and formatting.

Number of resources: Minimum of three resources.

Length of paper: 3 to 4 typed, double-spaced pages.

Font and font size: Times New Roman, 12 point.

  

…………………….. 831 words

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