Please read the articles related to Vapiano and Chateauform’. There are 3 articles in total. (Desaster_Note_Vapiano, SUSTAINING CUSTOMER CENTRICITY AT CHÂTEAUFORM-, and VAPIANO CREATING A MARKETING-DRIVEN BUSINESS)
In your report (2-page), please discuss the following questions and provide practical recommendations for both cases:
1. Customer participation is key to both service firms. Please discuss weaknesses and risks in both business models, and specifically, where the customer is crucial to productivity and service co-creation. Which productivity measures would you apply and use for your analysis? –at least1.5 page
2. Analyze the five forces’ according to Porter for both companies. If you were to invest, which company would you choose and why, based on your analysis of the five forces? – at least 0.5 page
Grading criteria: 70% argument; 20% writing style and flow; 10% format (report style, APA citation), grammar, and spelling.