defining both blue and red oceans and explaining the properties associated with each

/in /by

The Challenge

M2 focuses significant attention on blue ocean strategy, defining both blue and red oceans and explaining the properties associated with each. Specifically, I’d like for you to examine the healthcare offerings of your local marketplace and work to identify red oceans and potential blue oceans. This will require achieving a deep understanding of red and blue oceans, coupled with an intensive understanding of the selected market. Research beyond that supplied by your readings, notably including field research, will be most helpful in this endeavor.

The Submission Requirement

Your submission in its entirety must be between 1500-1800 words. It is to be typed (or pasted) directly into the Moodle posting window, after which you will submit your work. Attachments of any kind are prohibited and will carry no points value. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Moodle posting window. Moodle can be very finicky and often will distort formatting, so care must be taken in preparing your submission. If problems persist, consider using Windows Notepad, as it is very effective for transferring distortion-free text into the Moodle posting window, after which you can add formatting directly in Moodle.

Your submission must be supported by 4 (minimum) or 5 (maximum) references, with at least 3 being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) Citations are to be prepared in accordance with the standards set forth in the Publication Manual of the American Psychological Association. (Be sure to consult the style guide itself, as database listings often contain formatting errors which are not compliant and can hurt your grade.)

In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following sections:

  • Introduction (one paragraph)
  • Red Oceans
  • Blue Oceans
  • Conclusions (one paragraph)
  • References

Assessment Criteria

Your submission will be assessed based on the following:

  • Compliance quality: The degree to which your submission complies with noted guidelines, including word count, reference/citation specifications, and adherence to APA style,
  • Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and

    • Content quality: The quality of the content presented in your work.