Apply the three basic marketing strategies.

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Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. There are three basic marketing strategies:

  • Undifferentiated Strategy
  • Focus Market Strategy
  • Segmented Strategy

For this discussion, you will select an appropriate marketing strategy for each of the following long-term care organizations:

  • Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been able to meet the needs of its marginalized customer base and provide long-term care, skilled care, and physical therapy to its patients.
  • Sunny Valley Health Care is a 150-bed, urban long-term care organization that specializes in renal care, cardiac patients, and skilled care for orthopedic patients undergoing knee and hip replacement surgery.
  • Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer’s disease and traumatic brain injuries.

For your initial post, Select one specific marketing strategy for each of the long-term care organizations noted above. In your post, explain the following:

  • Why you chose the strategy for that long-term care organization
  • Which of the three marketing strategies would best fit the goals of your chosen HCO
  • How the strategy would be applied to your marketing plan

Must use at least three scholarly sources, 2 from Ashford U library.

Healthcare Policy Agenda Discussion

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Expectations

  • Problems, Solutions, and Political Circumstances will be discussed in detail.
  • Pros, Cons, Proponents, Opponents will be discussed in detail.
  • Supporting Data, Statistics, Interest Groups, Lobbying efforts, etc. will be easily identified and discussed in detail.
  • Please provide graphs and charts as necessary, but do not provide full pages of copied graphs and charts as the bulk of, and part of the required minimum page length.This is considered supporting documentation.You will be graded on substance (Analysis, Research, Supporting Qualitative Data, and Explanation).
  • The reader should not have to spend time trying to figure out what you’re talking about

NUR3846 University of Nairobi Plan Proposal

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se a provided template to develop a 3-5 page proposal for an intervention and implementation plan related to the health problem you defined in the first assessment.

You should complete this assessment second.

For this assessment, you will be designing and planning the implementation for the intervention to improve the health problem you defined in the first assessment. You will also examine implications of interprofessional collaboration, technology, and organizational and governmental policies for your intervention and implementation plans.

Demonstration of Proficiency

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 3: Transform processes to improve quality, enhance patient safety, and reduce the cost of care.
    • Propose a plan, referencing relevant existing and newly created processes, to implement an intervention to improve quality and safety, and reduce costs within the context of a chosen health problem.
  • Competency 4: Apply health information and patient care technology to improve patient and systems outcomes.
    • Analyze technology within a chosen health care practice context to support a proposed plan.
  • Competency 5: Analyze the impact of health policy on quality and cost of care.
    • Explain the ways in which governmental or organizational policies could impact the proposed plan.
  • Competency 6: Collaborate interprofessionally to improve patient and population outcomes.
    • Explain strategies for communicating and collaborating with patients and interprofessional teams to improve health outcomes.
  • Competency 8: Integrate professional standards and values into practice.
    • Communicate professionally in clear, logically organized writing, using correct grammar, spelling, and APA style.

Walden University Immune Function and Wellness Discussion

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Immune Function and Wellness

Unlike medicine which restores wellness, vaccines are used to improve immune function to maintain wellness. On the surface, vaccines might seem counterproductive with their contents consisting of antigens from the disease being prevented. However, most vaccines use dead antigens to activate the humoral immune response. This response releases antibodies to respond to specific antigens. This exposure prepares the immune system to respond should it encounter the same antigens in nature. Yet, the immune response also can detract from wellness as in the case of the overactive immune functioning of asthma. As a health psychology professional, understanding immune functioning can help you to suggest interventions that work with the body’s responses.

For this Assignment, select one of the following immune system responses: humoral response, antigen response, or cell-mediated immunity. Next, search the Walden Library for articles that discuss a disease or aspect of wellness associated with that response. Then, consider a cognitive/behavioral intervention, a complementary/alternative modality, or a lifestyle change that might influence the immune response to improve immune function and wellness.

The Assignment (3–5 pages):

Submit an APA-formatted essay that includes the following:

  • A description of the immune system response you selected and an aspect of wellness or disease associated with that immune system response
  • An explanation of the relationship between the immune system response you selected and its associated aspect of wellness or disease
  • An explanation of a cognitive/behavioral intervention that might influence that immune response to improve immune function and wellness
  • An explanation of a complementary/alternative modality or lifestyle change that might work to improve immune function and wellness or reduce disease

Support your Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.

Readings

  • Abbas, A. K., Lichtman, A. H. & Pillai, S. (2016). Basic immunology: Functions and disorders of the immune system (5th ed.). St. Louis, MO: Elsevier.
    • Chapter 5, “T-Cell-Mediated Immunity” (pp. 103-126)
    • Chapter 6, “Effector Mechanisms of T-Cell-Mediated Immunity” (pp. 129-146)
    • Chapter 7, “Humoral Immune Responses” (pp. 147-167)
  • Kendall-Tackett, K. (Ed.). (2010). The psychoneuroimmunology of chronic disease: Exploring the links between inflammation, stress, and illness. Washington, DC: American Psychological Association.
    • Chapter 2, “Inflammation, Fatty Acid Oxidation, and Neurodegenerative Disease” (pp. 23–52)
    • Chapter 4, Polyunsaturated Fatty Acids, Inflammation, and Inflammatory Diseases” (pp. 77–110)
  • Haroon, E., Raison, C. L., & Miller, A. H. (2012). Psychoneuroimmunology meets neuropsychopharmacology: Translational implications of the impact of inflammation on behavior. Neuropsychopharmocology Reviews, 37(1), 137–162.
    Copyright 2012 by NATURE PUBLISHING GROUP (PERMISSIONS). Reprinted by permission of NATURE PUBLISHING GROUP (PERMISSIONS) via the Copyright Clearance Center.
  • O’Malley, D., Quigley, E. M. M., Dinan, T. G., & Cryan, J. F. (2011). Do interactions between stress and immune responses lead to symptom exacerbations in irritable bowel syndrome? Brain, Behavior, and Immunity, 25(7), 1333–1341.
    Retrieved from the Walden Library databases.
  • Wilson, D. R., & Warise, L. (2008). Cytokines and their role in depression. Perspectives in Psychiatric Care, 44(4), 285–289.
    Retrieved from the Walden Library databases.

Optional Resources

Food Choices In Defense of Food

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Food Choices In Defense of Food

Assignment Information

What to do:

BEFORE you watch In Defense of Food:

  1. Make a list of what you eat in a typical day (breakfast, lunch dinner and snacks)
  2. Make a list of the things (5-10) you pay attention to when you are making food purchases. Rank these in order from most important to least important in making your purchase decisions.

AFTER you watch In Defense of Food:

  1. What did the film have to say about the foods you typically eat? Do you think you’ll make any changes based on what you learned?
  2. Look at your original list of factors that impact your food purchase decisions. Did anything you heard in the film lead you to re-think your rankings?
  3. If you had to summarize the film’s most important message in a short social media post or tweet, what would it say? Explain why you think this is the most important message.
  4. What was the most surprising thing you learned in this film (i.e., what disturbed you most, what was most inspiring, unbelievable, etc.).
  5. If you could ask Michael Pollan (or anyone else in the film) one question, what would it be?
  6. Based on what you learned in this film, tell me the one thing you plan to do differently.

Grading

What I’m looking for here are your thoughts and analysis. I will grade you on the thoughtfulness and completeness of your responses, not your opinions. We may have different perspectives and opinions – that is OK!!

Grammar and spelling are important and I will deduct from your grade if it your assignment has errors. Please re-read before submitting assignments.

Here is the link: https://ihavenotv.com/in-defense-of-food

1050 word executive summary about ACOs

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Urban and rural health care organizations throughout the industry are working together to coordinate care for Medicare patients. Accountable Care Organization (ACO) programs were established by the Centers for Medicare & Medicaid Services to help facilitate this cooperation.

Select a type of health care organization that would accept Medicare patients (e.g., family practice, hospital, urgent care, or nursing home).

Write a 700- to 1,050-word executive summary that discusses the purpose of joining an ACO and the funding available through one. Ensure your summary does the following:

  • Describe the organization you selected and the general services that would be offered to Medicare patients.
  • Describe the types of ACOs recognized by the Centers for Medicare & Medicaid Services.
  • Evaluate industry dynamics that would influence your organization’s decision to participate in an ACO.
  • Identify the steps needed to participate in an ACO.
  • Justify participation in an ACO for your organization.

Cite 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Assessment Tools Diagnostics Growth Measurement & Nutrition in Adults & Children Paper

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Assessment Tools, Diagnostics, Growth, Measurement, and Nutrition in Adults and Children

Many experts predict that genetic testing for disease susceptibility is well on its way to becoming a routine part of clinical care. Yet many of the genetic tests currently being developed are, in the words of the World Health Organization (WHO), of “questionable prognostic value.”

—Leslie Pray, PhD

Obesity remains one of the most common chronic diseases in the United States. As a leading cause of United States mortality, morbidity, disability, healthcare utilization and healthcare costs, the high prevalence of obesity continues to strain the United States healthcare system (Obesity Society, 2016).  More than one-third (39.8%) of U.S. adults have obesity (CDC, 2018). The estimated annual medical cost of obesity in the U.S. was $147 billion in 2008 U.S. dollars; the medical costs for people who are obese were $1,429 higher than those of normal weight (CDC, 2018).

According to the Centers for Disease Control and Prevention (CDC), the rate of childhood obesity has tripled in the past 30 years, with an estimated 13.7 million children and adolescents considered obese (CDC, 2018). When seeking insights about a patient’s overall health and nutritional state, body measurements can provide a valuable perspective. This is particularly important with pediatric patients. Measurements such as height and weight can provide clues to potential health problems and help predict how children will respond to illness. Nurses need to be proficient at using assessment tools, such as the Body Mass Index (BMI) and growth charts, in order to assess nutrition-related health risks and pediatric development while being sensitive to other factors that may affect these measures. Body Mass Index is also used as a predictor for measurement of adult weight and health.

Assessments are constantly being conducted on patients, but they may not provide useful information. In order to ensure that health assessments provide relevant data, nurses should familiarize themselves with test-specific factors that may affect the validity, reliability, and value of these tools.

This week, you will explore various assessment tools and diagnostic tests that are used to gather information about patients’ conditions. You will examine the validity and reliability of these tests and tools. You will also examine assessment techniques, health risks and concerns, and recommendations for care related to patient growth, weight, and nutrition.

Learning Objectives

Students will:

  • Analyze diversity considerations in health assessments
  • Apply concepts, theories, and principles related to examination techniques, functional assessments, and cultural and diversity awareness in health assessment
  • Apply assessment skills to collect patient health histories

Learning Resources

Ball, J. W., Dains, J. E., Flynn, J. A., Solomon, B. S., & Stewart, R. W. (2019). Seidel’s guide to physical examination: An interprofessional approach (9th ed.). St. Louis, MO: Elsevier Mosby.

  • Chapter 3, “Examination Techniques and Equipment”

This chapter explains the physical examination techniques of inspection, palpation, percussion, and auscultation. This chapter also explores special issues and equipment relevant to the physical exam process.

  • Chapter 8, “Growth and Nutrition”

In this chapter, the authors explain examinations for growth, gestational age, and pubertal development. The authors also differentiate growth among the organ systems.

  • Chapter 5, “Recording Information” (Previously read in Week 1)

This chapter provides rationale and methods for maintaining clear and accurate records. The text also explores the legal aspects of patient records.

Ball, J. W., Dains, J. E., Flynn, J. A., Solomon, B. S., & Stewart, R. W. (2019). Student checklist: Health history guide. In Seidel’s guide to physical examination (9th ed.). St. Louis, MO: Elsevier Mosby.

Credit Line: Seidel’s Guide to Physical Examination, 9th Edition by Ball, J. W., Dains, J. E., Flynn, J. A., Solomon, B. S., & Stewart, R. W. Copyright 2019 by Elsevier Health Sciences. Reprinted by permission of Elsevier Health Sciences via the Copyright Clearance Center.

Centers for Disease Control and Prevention. (2018). Childhood overweight and obesity. Retrieved from http://www.cdc.gov/obesity/childhood

This website provides information about overweight and obese children. Additionally, the website provides basic facts about obesity and strategies to counteracting obesity.

Chaudhry, M. A. I., & Nisar, A. (2017). Escalating health care cost due to unnecessary diagnostic testing. Mehran University Research Journal of Engineering and Technology, (3), 569. Retrieved from https://search-ebscohost-com.ezp.waldenulibrary.or…

Note: You will access this article from the Walden Library databases.

This study explores the escalating healthcare cost due the unnecessary use of diagnostic testing. Consider the impact of health insurance coverage in each state and how nursing professionals must be cognizant when ordering diagnostics for different individuals.

Dains, J. E., Baumann, L. C., & Scheibel, P. (2019). Advanced health assessment and clinical diagnosis in primary care (6th ed.). St. Louis, MO: Elsevier Mosby.

Credit Line: Advanced Health Assessment and Clinical Diagnosis in Primary Care, 6th Edition by Dains, J.E., Baumann, L. C., & Scheibel, P. Copyright 2019 by Mosby. Reprinted by permission of Mosby via the Copyright Clearance Center.

This chapter introduces the diagnostic process, which includes performing an analysis of the symptoms and then formulating and testing a hypothesis. The authors discuss how becoming an expert clinician takes time and practice in developing clinical judgment.

Gibbs, H., & Chapman-Novakofski, K. (2012). Exploring nutrition literacy: Attention to assessment and the skills clients need. Health, 4(3), 120–124.

Note: You will access this article from the Walden Library databases.

This study explores nutrition literacy. The authors examine the level of attention paid to health literacy among nutrition professionals and the skills and knowledge needed to understand nutrition education.

Martin, B. C., Dalton, W. T., Williams, S. L., Slawson, D. L., Dunn, M. S., & Johns-Wommack, R. (2014). Weight status misperception as related to selected health risk behaviors among middle school students. Journal of School Health, 84(2), 116–123. doi:10.1111/josh.12128

Credit Line: Weight status misperception as related to selected health risk behaviors among middle school students by Martin, B. C., Dalton, W. T., Williams, S. L., Slawson, D. L., Dunn, M. S., & Johns-Wommack, R., in Journal of School Health, Vol. 84/Issue 2. Copyright 2014 by Blackwell Publishing. Reprinted by permission of Blackwell Publishing via the Copyright Clearance Center.

Noble, H., & Smith, J. (2015) Issues of validity and reliability in qualitative research. Evidence Based Nursing, 18(2), pp. 34–35.

Note: You will access this article from the Walden Library databases.

Seidel, H. M., Ball, J. W., Dains, J. E., Flynn, J. A., Solomon, B. S., & Stewart, R. W. (2011). History subjective data checklist. In Mosby’s guide to physical examination (7th ed.). St. Louis, MO: Elsevier Mosby.

Credit Line: Mosby’s Guide to Physical Examination, 7th Edition by Seidel, H. M., Ball, J. W., Dains, J. E., Flynn, J. A., Solomon, B. S., & Stewart, R. W. Copyright 2011 by Elsevier. Reprinted by permission of Elsevier via the Copyright Clearance Center.

This History Subjective Data Checklist was published as a companion to Seidel’s Guide to Physical Examination (8th ed.) by Ball, J. W., Dains, J. E., & Flynn, J.A. Copyright Elsevier (2015). From https://evolve.elsevier.com

Sullivan, D. D. (2019). Guide to clinical documentation (3rd ed.). Philadelphia, PA: F. A. Davis.

  • Chapter 2, “The Comprehensive History and Physical Exam” (Previously read in Week 1)
  • Chapter 5, “Pediatric Preventative Care Visits” (pp. 91 101)

Optional Resource

LeBlond, R. F., Brown, D. D., & DeGowin, R. L. (2014). DeGowin’s diagnostic examination (10th ed.). New York, NY: McGraw Hill Medical.

  • Chapter 3, “The Physical Screening Examination”
  • Chapter 17, “Principles of Diagnostic Testing”
  • Chapter 18, “Common Laboratory Tests”

Case Study Assignment: Assessment Tools in Adults and Children

Case Scenario: Overweight 5 year old African American boy with overweight parents who work full time and the boy spend his time after school with Grandmother.

  • Consider what health issues and risks may be relevant to the child in the health example.
    • Based on the risks you identified, consider what further information you would need to gain a full understanding of the child’s health. Think about how you could gather this information in a sensitive fashion.
    • Consider how you could encourage parents or caregivers to be proactive toward the child’s health.

The Assignment

Assignment (3–4 pages, not including title and reference pages):

Assignment Option 2: Child Health Case:
Include the following:

  • An explanation of the health issues and risks that are relevant to the child you were assigned.
  • Describe additional information you would need in order to further assess his or her weight-related health.
  • Identify and describe any risks and consider what further information you would need to gain a full understanding of the child’s health. Think about how you could gather this information in a sensitive fashion.
  • Taking into account the parents’ and caregivers’ potential sensitivities, list at least three specific questions you would ask about the child to gather more information.
  • Provide at least two strategies you could employ to encourage the parents or caregivers to be proactive about their child’s health and weight.

Potential Consequences of Reducing Healthcare Spending Discussion

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Current Healthcare Spending

Healthcare spending is affecting the overall economy. Revenue for healthcare in the United States is a mix between various governmental sources, like Medicare and Medicaid and private sources. (Baker, Baker, & Dworkin, 2018). Compared to other industrialized nations, the United States spends twice as much on healthcare and healthcare spending accounted for 18% of the Gross Domestic Product three years ago. (Commins, 2018). Federal spending on healthcare programs is expected to be the largest spending category unless current laws change; due to the aging population as well as the rising cost of health care per person. (Banthin, 2017).

Potential Consequences of Reducing Healthcare Spending

Reduction in health care spending can have multiple consequences. If the Federal government spends less on Medicare and Medicaid services, then it could potentially finance other programs and also reduce the national debt. (Cohn, 2014). The reduction in spending could also benefit individuals and their families by allowing them to see more money in their paychecks and spend money on other necessities. (Cohn, 2014). The current state of health care spending will consume the largest share of the budget and increase debt overall. Therefore, finding ways to reduce health care spending should be priority.

Who Should Make Health Care Spending Decisions

Businesses, consumers, the Federal Government, insurance companies, policy makers and healthcare organizations are just some of the stake holders that should be involved in health care decisions. Health care spending affects different stake holders in different ways, therefore all should be involved in the decisions making in order to reach a decision and benefits all involved, especially patients.

References

Baker, J. J., Baker, R. W., & Dworkin, N. R. (2018). Health care finance basic tools for nonfinancial managers (5 ed.). Burlington, MA: Jones and Bartlett Learning.

Banthin, J. (2017). Health care spending today and in the future impacts on federal deficits and debt. Retrieved from https://www.cbo.gov/system/files/115th-congress-20…

Cohn, J. (2014). The paradox of reducing health care spending. The Milbank Quarterly, 92(4), 656-658. http://dx.doi.org/10.1111/1468-0009.12087

Commins, J. (2018). Healthcare spending at 20% of GDP? That’s an economy-wide problem. Health Leaders. Retrieved from https://www.healthleadersmedia.com/finance/healthc…

Volcanic Activity Lab Report

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Don’t forget to begin your lab with a cover sheet and an introduction.

For this report, answer each discussion type question with one or two paragraphs that provide the answer with justification. For numerical answers, give the number and how it was determined (where it was found online, show calculations, etc).

1) What is effusive volcanic activity and how does it help planets to form their crusts?

2) Find the radius and mass of Mercury. Using the search engine of your choice, determine how long ago Mercury ceased to be volcanic. As a result, roughly how long was Mercury volcanic?

3) Find the radius and mass of Mars. Using the search engine of your choice, determine how long ago Mars ceased to be volcanic. As a result, roughly how long was Mars volcanic?

4) Find the radius of both Venus and Earth and give the average of these two values. Repeat for the mass of both Venus and Earth. Based on your answers to questions (2) and (3), are you surprised that Earth and Venus are still volcanic? Why or why not?

5) What type of volcano is Olympus Mons? How did it form? What is the height of Olympus Mons?

6) What is the tallest volcano on Earth? Explain how plate tectonics results in smaller volcanoes on Earth even though Earth has been volcanic longer than Mars. You may wish to consider the formation of the Hawaiian Islands to help you with this question.

7) Research how the Tharsis Region on Mars formed. How did the lack of plate tectonics lead to such a violent event?

8) Consider your answers to questions (6) and (7). Give your opinion as to whether or not Mars’ habitability is affected by these events. There is no right answer, but you must explain why you gave the answer you did.

Finally, don’t forget the conclusion.

HMLS Issue Analysis

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This paper is a review of a current homeland security issue and one that affects the US. You will prepare five to seven pages (not including the cover or reference pages) exploring the issue presented. An abstract is not required. Follow the guidelines in either Course Content or in the conference. You must post your selection in this conference. The paper is due at the end of week 6 and must be submitted in your Assignment folder. Review the late policy above. Current issues include but are not limited to border control, funding allocation, infrastructure, cyber warfare, biotechnology, intelligence, transportation security, incident response, civil liberties, resource allocation, capabilities, and immigration (the guideline provides further topics). Make sure you can identify an issue relating to a topic. A narrow topic is easier to write than a too broad topic.