BCG Matrix

BCG Matrix


My Company is General Electric


  • Follow guidelines provided in Chapter 6 of the David text to learn how to create a BCG Matrix.
  • Use your Strategic-Planning Template to develop a BCG Matrix for your company. Use your selected company’s most recent year-end financial data, and other information acquired earlier to assist you.
  • Fill in the left Division column of the table with your selected company’s divisions/segments (or whatever terminology applies to your particular company/industry). See an example of Coca-Cola in Chapter 1, and review Table 10.2 in the Colgate-Palmolive case. Utilize the research you have completed on your selected company to date and find information to fill in all the cells in your data table from Chapter 1.


book: Chapters 6-7 in Strategic Management Concepts and Cases: A Competitive Advantage Approach.

BCG Matrix

BCG Matrix

Research a company of your choice and determine which of the four quadrants of the BCG Matrix you feel it fits into. Justify your response using information about the company. Your paper should be a minimum of 500 words.


The requirements below must be met for your paper to be accepted and graded:

·        Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.

·        Use APA style.

·        Use font size 12 and 1” margins.

·        Include cover page and reference page.

·        At least 60% of your paper must be original content/writing.

·        No more than 40% of your content/information may come from references.

·        Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.